Making Site Known

I just performed some sort of check on the school's website which gave a score of search engine optimization. The website got a score of 85%. Sounds like a nice, solid B. I did the test on some other sites as well, and they all scored lower, so I can live with the 85%. All the major search phrases that I can think of related to the school have Golden Tree come up on the first or second page - mostly first. I'm pretty happy with that. Results do seem to be better with MSN's Live and Yahoo! than with Google, but I assume that's due to Google indexing more sites.

Now, how do I get this blog known? I did a search on "Golden Tree Academy" and this blog didn't show up in the normal Google search. It did, however, show up in Google's blog search. I would have been surprised if it hadn't shown up there since Google owns Blogger. But how does one really make a blog known? There are literally millions of blogs out there. I've heard of, maybe, a dozen. I suppose I'll just tell all my friends about the blog, and they can tell their friends, and they can tell their friends, and so on, and so on, and so on. Hah! If it were only that easy. I guess it doesn't matter too much, since it's the main site I want people to visit, and from there, take an interest in the project - providing encouraging words, filling out the initial application form, doing some volunteer work, and what not. (What does "what not" mean, anyway? I think we'll have to spend a good 30 minutes on that phrase in 6th grade English.)